The W South Beach hotel follows the standard identity of all W hotels, but we find this beachfront SoBe to be very luring. As is to be expected, the W SoBe lobby is impressive: opulent décor, background music and a chic soirée atmosphere. The clientele is fashionable and likes to dress up. Most of the rooms have stunning views and are larger when compared to other properties of similar standard. The room decoration is a bit more inviting than that of some of the other W properties. Although it is located a bit further north in South Beach, it is still a short distance to the popular restaurants and bars. It is home to the acclaimed Mr Chow restaurant, which draws local and international clients alike.