Jermyn Street is a sophisticated man’s paradise, synonymous with style and elegance. A stroll around this traditional street offers a feast of distinctive luxurious articles: cigars, gentlemen’s outfits, exclusive shoes and boot-makers, bespoke shirts, elegant silk robes, top quality leather wallets and many other luxury goods. If cigars tickle your fancy, walk to nearby St James Street and look for James J Fox Cigars, the oldest cigar merchant in the world with a 200-year tradition. While you are at it, experience the most exquisite gentlemen’s shave at Trueffit & Hill and purchase some high quality grooming goods on your way out. Jermyn Street is easy to find, it is a parallel street to Piccadilly between St James and Regent Streets.